Creating iOS apps begins with clarity about the audience, the app's purpose, and the scenario the initial release must address. A solid discovery phase defines the MVP scope, selects the suitable architecture, and omits features that seem impressive on paper but don't enhance actual usage.

After the foundation is established, attention moves to UI behavior, performance, and reliability across various iPhone models and iOS updates. Uniform navigation, thoughtful state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after release on the App Store.